LuminaryPlay Operations Limited (“LPO”) Social Casino Affiliate Program (the “Program”)
Version: 1.1
Effective Date: 01/06/2026
IT IS IMPORTANT THAT YOU READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE REGISTERING AS AN AFFILIATE! THESE TERMS AND CONDITIONS FORM A LEGAL AND CONTRACTUALLY BINDING AGREEMENT. YOU INDICATE YOUR WILLINGNESS TO BE BOUND BY THESE TERMS AND CONDITIONS BY SUBMITTING A REGISTRATION APPLICATION (DEFINED BELOW) FOR THE PROGRAM. BY REGISTERING FOR THE PROGRAM, YOU CERTIFY THAT YOU HAVE READ AND UNDERSTAND THE TERMS SET FORTH IN THESE TERMS AND CONDITIONS, AND THAT YOU ARE AUTHORIZED TO AGREE TO THESE TERMS AND CONDITIONS.
These LPO Social Casino Affiliate Program Terms and Conditions (these “Terms and Conditions”) are made by and between you as an affiliate (“You”, “Your” or “Affiliate”), and LuminaryPlay Operations Limited (the “Company”, “We”, “Our”, or “Us” which operates and manages an affiliate program), and are incorporated into Insertion Order (“IO”) into which You have or You will enter with Us. The IO and these Terms and Conditions shall collectively be referred to herein as the “Terms and Conditions”. These Terms and Conditions governs Your participation as a LPO Affiliate in this Program. The Program permits affiliates to promote LPO's social casino, available at Our Website(s) and its related mobile app(s) (our “Social Casino products”), which include various games and activities that are made available by LPO as part of LPO’s portfolio of social casino offerings. Affiliates can earn Referral Fees (defined below) for new customers they refer to our Social Casino products as set forth below.
Affiliate Web Link Pages: the web pages of the Affiliate Website that provide a hyperlink to one or more pages of the Website;
Affiliate Website(s): Affiliate’s sites and any future version or replacement of those sites as notified in advance to Us in writing (e-mail being sufficient) and subject to our prior written approval on a case by case basis (prior to any such Affiliate Website(s) going live);
Affiliate Services: means the Affiliate’s promotion, advertising, and marketing of the Website(s) (as defined below) and the linking from the Affiliate Website(s) to Our Website(s), subject to these Terms and Conditions;
Brand Manual: guidelines which may be provided by Us to the Affiliate from time to time (and which can be changed at Our discretion) prescribing the permitted form and manner in which Our logo and other brand elements may be used;]
Business Day: a day other than a Saturday, Sunday or public holiday in Isle Of Man when banks are open for business;
Cookies: the InitialTrafficSource cookie used by the Company to identify, store, and retrieve information about a first-time visitor to any of the Company’s or Group’s Website(s) which shall be maintained for a maximum period as necessary and in accordance with applicable law.
Company: LuminaryPlay Operations Limited and any successors in title;
Cost per Acquisition (CPA): a one-time fixed-fee payment paid by Us for each Qualified Player (as defined below) referred to the Website(s) by the Affiliate;
Program Manager: the member of the Company’s personnel who looks after the affiliate network as notified by the Company to the Affiliate from time to time;
Guidelines: the written guidelines for use of the Trade Marks, logo and branding of LPO, the written guidelines for description of the services provided by LPO to the Affiliate and written guidelines for text for use in marketing campaigns and restricted text for use in marketing and affiliate campaigns, as may be provided by the Company to You from time to time;
Group: in respect of LPO, its ultimate parent entity, and subsidiary entity, in each case involving control where “control” means (i) the ownership of the revenues from the relevant entity or 50% of the fully diluted votes exercisable at meetings of the relevant entity on all, or substantially all, matters and/or (ii) the ability to direct the casting of more than 50% of the fully diluted votes exercisable at meetings of the relevant entity on all, or substantially all, matters and/or (iii) the right to appoint or remove directors of the relevant entity holding a majority of the voting rights at meetings of the board of directors on all, or substantially all, matters;
Player Account: a uniquely identifiable account or profile created with LPO or any company within the Company’s Group when a visitor registers to any of the Website(s) and that enables a Qualified Player, or a prospective Qualified Player, to participate in any of the activities offered via the Website(s) from time to time;
Referred Player: a visitor to any of the Website(s) who (i) has been introduced or referred to such Website(s) via the Affiliate through a designated link provided by Us and subject to all other terms and conditions hereunder, and (ii) that has not previously held a Player Account with LPO or has otherwise referred to Us and/or to LPO previously (whether or not a Player Account has been opened), and (iii) opens a Player Account with LPO and (iv) is authorized to access and use the Website in accordance with the terms and conditions of use of the Website and with all applicable laws, rules and regulations and (v) has a Cookie attributable to the Affiliate whether or not such Referred Player is or becomes a Qualified Player and (vi) has not set the Cookie during a previous visit;
Qualified Player: a Referred Player who (a) opens a Player Account and (b) makes purchases amounting to a minimum sum as may be determined by the Company at its discretion from time to time;
Website(s): the websites notified to the Affiliate in writing (by email or Insertion Order ‘IO’) by the Company from time to time, and including all databases, software, domain names, infrastructure, products and services marketed for use by individual users. Website includes all future versions and replacements of, and successors to, the current sites and any other social gaming or related websites operated by the company or the company Group. Unless otherwise specifically stated, references to the Website(s) shall also include any of the Group’s Website(s).
2.1 Program Registration and Approval. To be eligible to become a Program affiliate, You must be at least 18 years old, You must first maintain an active account and be in good standing with our products or otherwise reviewed and be familiar with our products prior to endorsing them. You may apply to become a Program affiliate by completing the registration materials (“Registration Application”) found at the link set forth in the IO and submitting it for review to the Company. You understand and agree that the Company may use various methods to evaluate Your application and confirm Your eligibility to become a Program affiliate, including, without limitation, conducting background checks and contacting references to ensure Your Registration Application is accurate. By submitting Your Registration Application, You explicitly give permission to the Company and its vendors to confirm Your eligibility. The Company reserves the right to verify the accuracy of Your Registration Application at any time. We may deny You participation in the Program, in our sole discretion, for any or no reason, without notice. As part of Your Registration Application, You may be required to provide (and We may ask for any such information at any stage including after your application is approved):
2.2 Affiliate Participation in the Program. If approved, we grant You the non-exclusive right to participate in the Program to promote and advertise our Social Casino products, under the terms set out in these Terms and Conditions. After meeting our requirements and being accepted, Your Affiliate account will activate, granting you a revocable license to operate as an affiliate. The license and participation are subject at all times to these Terms and Conditions. We reserve the right to suspend or terminate these Terms and Conditions, Your Program account, and participation at any time, without cause, at our sole discretion. Termination reasons may include failure to keep Your website updated, incorporating content which we deem detrimental or prejudicial to the LPO brand, using materials infringing on copyrights or third-party rights, any breach of these Terms and Conditions or any other action or omission not in full compliance with all applicable laws and regulation (including without limitations using fraudulent methods or infringing on any third party privacy rights, intellectual property rights or any other rights). Along with these Terms and Conditions, You must also adhere to all of LPO’s policies and procedures applicable to our Social Casino products, as they shall be from time to time, which also form part of these Terms and Conditions. Any conflict arising between these Terms and Conditions and any other documents will be governed by these Terms and Conditions. Both parties shall disclose information as required by regulatory authorities provided that prior to disclosing any non public information about LPO you shall provide us with a notice regarding the compelled disclosure in order to allow us sufficient time to object or to obtain confidential treatment to such disclosure. At the Company’s request, You must participate in training provided by the Company, including responsible gaming awareness and any other relevant courses. Affiliates are limited to one (1) account only unless otherwise agreed to in writing by the Company. Regardless of whether any such training takes effect, it is your sole responsibility to make yourself aware of any applicable legal obligations applying to your activity, including without limitations, with respect to any privacy and data protection laws, intellectual property laws, anti-money laundry laws, advertising and direct marketing laws, etc.
2.3 You shall provide the Affiliate Services solely and exclusively via the use of Approved Marketing Material for each applicable market and/or territory. You shall not provide any Affiliate Services other than via the use of Approved Marketing Material and you fully indemnify the Company and its Group for any damages resulting from the use of any marketing or advertising material which is not Approved Marketing Material.
2.4 Affiliates are prohibited from purchasing direct search engine keywords on Google, Yahoo, Bing, and other search engines. This prohibition includes, but is not limited to, our branded terms, such as Mega Bonanza, MegaBonanza.com, www.megabonanza.com, Mega Bonanzas, MegaBonanza Casino, and any misspellings or variations like Mega Bonnanza, Mega Bonannzas, MegaBonanzaGames, Mega-Bonanza, MegaBonanzaSlots, MegaBonanzaJackpot, MegaBonanzaWins, MegaBonanzaOffers, MegaBonanzaPromo, MegaBonanzaBonus, www.megabonanza.co, MegaBonanzaClub, MegaBonanzaLuck, MegaBonanzaPlay, MegaBonanaza, MegaBonanzaa, MegaBonanzaCazino, MegaBonnanza, MegaBonanzza, and MegaBonanzaKasino
2.5 Affiliates are prohibited from providing any services in: (i) any prohibited territories including without limitations, Alabama, Connecticut, Delaware, Idaho, Kentucky, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, Tennessee, Washington and West Virginia; or (ii) in any of the following additional excluded territories: California and Ohio. The Company may update the list above from time to time at its discretion and in any event, a prohibited territory shall be deemed to be any state in which the applicable activity is not considered legal even if not included in the above list.
3.1 We grant you a non-exclusive, non-transferable, revocable license to use our approved trademarks, service marks, logos, links, Company marketing materials, and other intellectual property (collectively referred to as the “Licensed Materials”) solely for: (i) promoting and advertising our products in association with the Program, in accordance with these Terms and Conditions, and (ii) provided you remain an upstanding member of the Program and until these Terms and Conditions is suspended or terminated.
3.2 You shall not in any manner whatsoever, modify, alter, adjust, remove, crop, manipulate or create any derivative works of the Licensed Materials without our explicit written consent.
3.3 You are limited to using the Licensed Materials for promoting our Social Casino products only. Any use of our Licensed Materials beyond the scope, or in a manner that We deem reflects negatively upon us, is strictly prohibited.
3.4 We reserve all rights to our Licensed Materials. We may revoke your rights to use the Licensed Materials at any time and without cause, upon which you must immediately cease their use.
3.5 Affiliate License: You grant us a non-exclusive, royalty-free license to use your approved names, logos, trademarks, and other associated materials (collectively referred to as “Affiliate Materials”) in connection with the Program and for any other related purpose. You must ensure that your Affiliate Materials and associated website content adhere to all relevant legal and ethical standards. All Affiliate Materials must first receive our prior written approval.
3.6 Each party retains full ownership of their respective intellectual property. All goodwill from the licensed use of trademarks belongs exclusively to the trademark's owner. All customer data collected in association with our Social Casino products is your sole property.
4.1 Compliance with Law.
You must always comply with all applicable laws and industry standards related to Your participation in the affiliate program. This includes privacy laws, anti-bribery laws, marketing and advertising regulations, and any other regulations or guidelines issued by regulatory and/or governmental authorities.
4.2 Compliance with Federal Trade Commission ‘FTC’ Guidelines as well as any other governmental agency, as applicable.
Any public communication related to these Terms and Conditions or our Social Casino products must be truthful and not misleading. Adherence to the United States’ FTC's Endorsement and Testimonial Guidelines, together with the marketing and advertising rules and guidelines in all other relevant jurisdictions, is mandatory. Ensure all affiliate links and promotions of our Social Casino products are properly disclosed, in line with the FTC's recommendations.
4.3 Disallowed Activities: Without limiting any terms in these Terms and Conditions, You will not engage in any of the following:
i. Keyword Advertising Restrictions
i(a). In any keyword advertising, such as pay-per-click, do not provide direct links to the Casino Services. Ensure all such advertising links to Your website or Affiliate Materials, not directly to the Casino Services.
ii. Website and Technology Usage Restrictions
ii(a). Do not use framing techniques to make it appear that Casino Services are offered from Your website unless it is done using an approved third-party tool by the Company. Direct all links to the Casino Services to open in a full or new browser window.
Ii(b). Refrain from using software or technologies to intercept or divert traffic from the Social Casino Services or Company’s associated websites.
Ii(c) You must not use traffic exchanges, auto-surfing, pay-to-surf promotions, pop-ups, or any surreptitious cookie-setting methods.
ii(d). Usage of the terms (or variations of the terms) ‘MegaBonanza’ (or any other company owned term, whether trademarked or otherwise) in domain names, social media usernames, or profile pages or otherwise is strictly prohibited without prior written approval.
ii(e). Your website should not serve as a link or banner farm.
ii(f). You may incorporate our banners within your website's content or non-spam email newsletters. However, usage in chat rooms, message boards, hit farms, counters, guestbooks, etc., is not permitted.
ii(g). Do not reference any of our products, brands or Social Casino Services on any inappropriate websites. This includes those promoting hate, violence, or any form of discrimination, do not do anything by action or omission which might lead any person or entity to confuse you with us or to believe you are representing us or that we endorse you or your activity. Do not compete with our own publications and marketing efforts.
iii. E-mail Restrictions
iii(a). Ensure all e-mail campaigns adhere to the United States’ CAN-SPAM Act of 2003 together with any relevant laws, rules or guidelines of any other relevant jurisdiction relating to the use of e-mail in marketing and advertising campaigns. False or misleading information, deceptive subject lines, or the lack of an opt-out mechanism will result in violation.
iii(b). Emails promoting the Casino Services should link to your landing page, not directly to the Casino Services, unless given prior written permission.
iv. Social Media Restrictions
iv(a). You may use social media for promotion, ensuring you do not misrepresent or impersonate the Company.
iv(b). Adhere to all terms of service of any social or any other third-party platform used.
iv(c). Spam reports from any platform may lead to termination from the Program.
iv(d). If uncertain about any social media promotional method, seek clarification by contacting one of our [email protected].
v. Other Restrictions.
v(a). Should you wish to operate with sub-affiliates, prior written permission from us is required on a case by case basis.
v(b). Do not act in ways detrimental to the Casino Services or to LPO or attempt unauthorized access.
v(c). All offers related to Casino Services must have our prior written approval.
v(d). Links to unregulated or illegal gambling services are strictly prohibited.
4.4. Approvals & Monitoring: If you have questions or require any clarifications, contact [email protected]. Violations can result in account deactivation, loss of Referral Fees, and termination from the Program.
4.5. Fraud: Any form of fraud committed by You as an affiliate and/or customers You have referred, which in our sole opinion, is deliberately practiced in order to secure a real or potential gain, including but not limited to:
i. chargebacks;
ii. gameplay and/or product offers abuse by a referred customer or group of referred customers;
iii. Your encouragement to a referred customer to abuse gameplay and/or product offers;
iv. dropping or stuffing cookies;
v. referred customers holding multiple accounts;
vi. creating false patrons or leads;
vii. misuse of Licensed Materials, or any deceptive practices, are strictly prohibited.
Engaging in any of the activities listed in this clause and/or any other breach of these Terms and Conditions will result in immediate account termination, loss of all Referral Fees, and potential legal consequences. Any costs incurred (financial or otherwise) by Us as a direct or indirect result of fraud committed by You, Your employees, sub-affiliates, business partners, referred customers, and/or third parties linked to Your affiliate account will be deducted from any fees due to You under the Program, without affecting or limiting our right to seek further relief and/or remedy.
5.1 We will track customer activities using the Affiliate Links provided. You must ensure that customers click on these links for you to earn Referral Fees. You agree that any data collected will only be used to calculate these fees and for no other purpose.
5.2. Customer Eligibility: A customer account for which an Affiliate is eligible to receive commissions is any customer account that complies with all of the below conditions (in addition to any other requirements hereunder):
6.1 We will process registrations and purchases submitted by customers who follow Affiliate Links from Your site to the social casino products/services. We reserve the right to reject registrations or purchases that do not comply with our applicable rules and policies from time to time or for any other reason at our sole discretion. We will be responsible for all aspects of customer registration and purchases and payments to You under these Terms and Conditions.
6.2 We will track purchases made by those who follow Affiliate Links from Your website or Affiliate Materials to the social casino products/services and will, from time to time, make available to You reports summarizing such sales activity. The form, content, and frequency of these reports may vary from time to time in our absolute discretion.
6.3 Alternatively, we may make available to Affiliates a management system (the “Management System”) through which they can track their fees and other activities (the exact data available on such Management System shall be at Our discretion from time to time. The Management System may be provided by a third party for which actions or omissions we shall have no liability whatsoever. Affiliates may be require to execute separate privacy policies and/or terms of use as a condition to using the Management System. We may suspend or terminate any access to the Management System at any time at its discretion. We hereby grants the Affiliates a limited non-sub licensable, non-exclusive, revocable, non transferable right and license to use the Management System according to these Terms and Conditions and to any other conditions and limitations transmitted by us from time to time. We may change the Management System to another system at its discretion at any time. The Management System is provided on an “as is” and “as available” basis and we shall not have any liability for the use or inability to use of such system and/or any alternative system by Affiliates. We hereby specifically disclaim any liability and/or any representations and warranties with respect to the Management System.
6.4 For each Referred Player, unless it is otherwise mutually agreed to in writing by way of an Insertion Order (‘IO’), You will earn a one-time referral fee ( CPA ) for each Referred Player that You refer to the social casino products/services and is accepted as a Qualified Player at our sole discretion (“Referral Fees”), the specific Referral Fee amount paid for each Referred Player and any other payment terms will be specifically outlined in the IO. The amount paid in Referral Fees may be tiered such that You will receive a higher amount for each Referred Player if You refer a minimum number of Referred Players over a designated period of time as outlined in the IO.
6.5 If chargebacks or other events require recalculation of Referral Fees for a period for which Referral Fees have already been paid, we will offset from Referral Fees payable in succeeding periods by the amount which Referral Fees are reduced by such recalculation and if no sufficient amount to offset you will repay the balance upon first demand.
6.6 We reserve the right to maintain a reasonable reserve from time to time at our sole discretion against such deductions. If there are no subsequent Referral Fees payable, we will send You an invoice for reimbursement of the overpaid Referral Fees, and You agree to pay any such invoice within fifteen (15) days of the date of issuance of such invoice.
6.7 Payments to be made to You in connection with the Program may be subject to a marketing cost deduction to take account of the marketing spends and branding activities undertaken by the Company, the Company Group, or any of its affiliated companies from time to time (the “Branding Charge”). This Branding Charge shall be notified to You in advance and be deducted from any applicable Referral Fees when calculating Your amounts due.
6.8 In the event any Qualified Player is flagged as either: (i) a fraudulent account registration
or; (ii) chargebacks one or more purchases within twelve (12) months of being tagged as a Qualified Player or; (iii) is subsequently found to be a duplicate account or pre-existing customer of the Company or any member of the Company’s Group and needs to be untagged as a Qualified Player, then the CPA for that previously Qualified Player will be reversed, the paid CPA will become a debt owed by Affiliate to the Company and the Fees due to Affiliate the following month will be adjusted accordingly.
6.9 Under these Terms and Conditions, Affiliates are required to successfully: (i) refer a minimum of fifty (50) new Referred Players within any 3 month period; and (ii) generate net revenues of not less than USD $1000 within any rolling 3 month period. In the event that this requirement is not met, We reserve the right to regard You as an inactive affiliate and We may at our sole discretion cease and deny any payment to you.
6.10 We reserve the right to withhold and/or deny any payment to you in the event that the amounts due to You do not amount to a cumulative balance of USD $800.
6.11 The affiliate tracking tag will be removed after 60 days if the referred player has not qualified.
6.12 We reserve the right to add additional conditions and rules to the participation in this program, including without limitations minimum amounts for withdrawal of fees, performance requirements or otherwise.
7.1 The Affiliate acknowledges and agrees that the Company and its licensors own all
intellectual property rights in the Website and all the products and services as well as in the Management System. Except as expressly stated herein, these Terms and Conditions do not grant the Affiliate any rights to, or in, patents, copyrights, database rights, trade secrets, trade names, trademarks (whether registered or unregistered), or any other rights or licenses belonging to the Company. All such rights are reserved to LPO.
8.1 The term of any affiliate agreement under these Terms & Conditions shall commence on the date of approval by Us of Your registration as an affiliate in accordance with clause 2.2 and shall continue until terminated by either party.
8.2 We may terminate any affiliate agreement under these Terms & Conditions at any time, without assigning cause or reason to such termination and with immediate effect. You may terminate these Terms and Conditions at any given time, without assigning cause or reason to such termination by providing Us with at least ten (10) days’ notice in advance.
8.3. The following are grounds for immediate termination of the agreement:
8.4 For the purposes of notification of termination under this clause 8, either party shall notify the other in writing, and notification via e-mail shall be considered as valid form of notification.
8.5. Termination does not affect any rights accrued before the termination date.
8.6. Upon termination, the Affiliate must remove all Tracking Links, Marks, and content provided by the Group.
8.7. The Group can deduct any debts or liabilities from payments due to the Affiliate.
9.1 The Company may amend, alter, delete, interlineate or add to these Terms and Conditions at any time at our sole discretion, by publishing a change notice or a new version of the Terms and Conditions on our website and/or affiliate management platform. Such amendments, alterations, deletions, interlineations or additions may include, for example, changes in the scope of available referral fees, fee schedules, payment procedures, and program rules and conditions, and including without limitations adding minimum requirements for payments, performance requirements for maintaining active status in the program, or otherwise.
9.2 Any amendments, alterations, deletions, interlineations or additions to these Terms and Conditions shall be effective immediately upon notice, by display on our website and/or the affiliate management platform, and shall supersede all previous versions. Your continued activity and/or performance under these Terms and Conditions after such notice is given will be deemed as the acceptance of such amendments, alterations, deletions, interlineations or additions.
9.3 You should ensure that you review these Terms and Conditions periodically to ensure familiarity with its current version. No purported modifications, amendments, alterations, additions, deletions or interlineations of these Terms and Conditions by You will be recognized by the Company.
You agree to defend, indemnify, and hold LPO and Our payment providers, suppliers, contractors, agents, their directors, officers, employees, and representatives harmless from and against any and all liabilities, losses, damages, and costs, including reasonable legal fees, resulting from, arising out of, or in any way connected with:
(i) any breach by You of any warranty, representation, or provision contained in these Terms and Conditions and/or the IO or any applicable laws and regulations;
(ii) the performance of any of Your duties and obligations in these Terms & Conditions;
(iii) Your negligence or willful misconduct;
(iv) any injury caused directly or indirectly by Your negligence or intention or omission, or the unauthorized use of the Affiliate Program;
(v) any proceedings, penalties, sanctions or similar enforcement imposed by any relevant authority, as well as any costs and expenses of legal representation, legal fees incurred in relation to, arising out of or resulting from any breach or failure to comply, or failure to perform in accordance with the provisions of these Terms & Conditions or any part thereof, or failure to comply with law.
LPO makes no express or implied warranties or representations with respect to the Affiliate Program (including, without limitation, its functionality, warranty of fitness, legality, non-infringement, or any implied warranties arising out of or in connection with a course of performance, dealing, or business usage). In addition, LPO makes no representation that Our Websites will remain uninterrupted or error free. We shall not be held liable for any direct or indirect consequences of any such interruptions or errors.
As an Affiliate, We may from time to time entrust You with confidential information relating to our business, operations, and/or the Affiliate Program (including, for example, the fees earned by You under the Affiliate Program). You agree to avoid disclosure or unauthorized use of any such confidential information to third parties without our prior written consent. Your obligations under this clause 12 survive the termination of the Affiliate agreement without limitation of time. You must not issue any press release or other publicity statement to the public with respect to your participation in the Affiliate Program without our prior written consent which may be withheld by us at our sole discretion.
Your liability, whether under contract, tort or otherwise (including any liability for negligent acts or omissions), shall not be excluded or limited and shall include, without limitation, also any liability for any indirect and consequential damages incurred by the Company and/or MegaBonanza including loss of profit, revenue and business. For the avoidance of doubt, You shall remain solely liable toward Us for breaches of these Terms and Conditions by any subcontractors or third parties engaged by You.
Our failure or omission to seek enforcement of Your strict performance of any provision of these Terms and Conditions will not constitute nor be construed as a waiver of Our right to subsequently seek enforcement of any such provision.
15.1 These Terms and Conditions, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with their subject matter, formation, or the affiliate program shall be governed by, and construed in accordance with, the laws of Isle Of Man.
15.2 The Affiliate acknowledges and irrevocably agrees that the courts of Isle Of Man shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms and Conditions.
